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FUN-erals, UK

A funeral company in London has got themselves into a spot of trouble, all over their ‘distasteful ad campaign’.
Displayed in stations all over the underground, the ad shows a joyous couple running toward the beach with coffin shaped surf boards.
Aside from the morbid subject matter, the advert is actually very aesthetically pleasing.
The low budget beach scene makes you crave a holiday. Unfortuntaly, the trips offered in the ad are one way only.
The company has defended their adverts, claiming that they are trying to break down the taboo’s around death with their edgy ads.
Another one spotted on tube trains around London looks just like an ad for paracetomol.
Headaches? Aches and pains? Sore Throat? Shivers?  Time to write your will.
Though the ads have been banned by Londons transport federation, a few people are praising the iinovation of the ads.
We are all going to die, and ignoring death and treating it with such a stigma can only lead to bad actors controlling the funeral market.
These are the walls that this newest funeral company’s trying to break down- there should be no code of silence surrounding death, and maybe mixing some humour in is not a bad idea.
They should call them ‘humourals’ or ‘FUN erals’- in favour of the classic morbidity of the funeral.
I for one, quite like the new angle. 

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